• Posted Nov 24, 2015

As thousands flock to long lines to shop this weekend, we encourage you to #optoutside on Black Friday

So Iowa - What are YOU going to do on Black Friday ?

We love REI's new promotion for the Friday after Thanksgiving.

REI will be closing it's 143 stores on Black Friday to encourage people to skip all the hustle and bustle of shopping and enjoy the outdoors.

Since the launch of this new campaign, almost 1 million people have already begun sharing photos and ideas of what they're going to do instead of spending hours in store lines.

REI's store closure on the busiest day of the year had turned the retail industry on end. Their committement to pay 12,000 employees to to take the day off and enjoy the outdoors has prompted almost 1 million #OptOutside hashtag uses.

Jerry Stritzke, REI president and CEO. "We did this to share our passion for reconnecting with the people we love, in the outdoor places we love. But honestly we are surprised by – and very grateful for – the number of groups joining in. Clearly people are looking to do something a bit different with their time. The folks at REI just want to get out to the trails, slopes and parks with our members. If you haven't yet shared your #OptOutside plans, let's get the number north of a million!"

The co-op invited the nation to join in by choosing to #OptOutside to reconnect with family and friends this Thanksgiving holiday.

#OptOutside - REI
#OptOutside - Twitter
#OptOutside - Facebook
#OptOutside - News







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